December 19, 2025
December 19, 2025
See Studio in Action: Buzzback’s End-to-End Qualitative Research & Moderator Marketplace Platform Demo

By
Liz White
%20(3).png)
We Showed Studio in Action. Here's What You Missed.
Last week, Studio's Managing Director Liz White walked through exactly how moderator marketplaces are reimagining qualitative research and why that matters more than ever for insights teams today.
The reality? Research leaders are being asked to do more with less. Stakeholder demand for consumer insights is up. Budgets are flat (or shrinking). Teams are leaner than they've ever been. Meanwhile, the pressure to deliver strategic insights that actually move the business forward has never been higher.
You're expected to support the business with insights—but the traditional options to do that work are breaking down. Some are too slow and expensive. Others leave all the execution burden on you. And somehow, you're supposed to maintain quality while juggling multiple projects, managing stakeholder expectations, and staying within budget.
If that sounds familiar, you're not alone. And that's exactly why we built Studio.
In last week's platform walkthrough, Liz showed how research teams are solving this capacity-quality-budget puzzle with a fundamentally different approach. If you couldn't join live or want to see it again, the full recording is available on demand.
Finding the Right Fit for Your Research Needs
We live in a connected, on-demand world. But when it comes to qualitative research, finding solutions that meet all your needs can be challenging.
The landscape is fragmented. Some solutions prioritize speed. Others focus on depth. Some give you complete control but require significant time investment. Others handle everything but offer limited visibility into the process.
For research leaders managing lean teams and flat budgets, navigating these options - and finding the right fit for each project - takes time and energy you might not have.
That's the challenge Studio was designed to address - in one platform.
Reimagining Qualitative Research
In the webinar, Liz showed exactly how Studio bridges the gap between agencies and DIY platforms.
The market has four layers:
- Strategic Agencies: Deep partnership for brand positioning and major landscape studies.
- DIY Platforms: Quick pulse checks when you have internal expertise to execute.
- Specialized Tools: Point solutions filling workflow gaps like recruiting or analysis.
- Middle Ground: Expert execution without overhead, where Studio lives.
What hasn't been available, until now, is an insights enablement solution that brings together the benefits of all four layers. Studio combines the expert execution you'd get from strategic agencies, the flexibility and transparency of modern platforms, and the integrated workflow of specialized tools, all in one comprehensive solution.
You get agency-quality moderators running your research, platform-style on-demand access with full visibility into who you're working with, and end-to-end project management that connects seamlessly with your existing tools. It's the middle ground the market has been missing: qualitative research, expert support without the overhead, flexibility without sacrificing rigor, and transparency without the DIY burden.
Watch the Full Platform Demo
Whether you're evaluating alternatives to agencies, tired of black box moderator assignments, or curious how Studio’s marketplace actually works, this demo is worth 30 minutes of your time.
You'll see:
✓ The actual Studio platform interface
✓ Real moderator profiles with expertise and client reviews
✓ How RFP submission, collaboration, and delivery work end-to-end
✓ Live Q&A covering vetting processes, integration partners, and methodology flexibility
About Studio by Buzzback
Studio is Buzzback's end-to-end marketplace for qualitative research. We simplify every step of your qual research journey, from finding moderators perfect for your needs to delivering insights, all in one centralized platform.
Backed by 25 years of buzzback's qualitative expertise, Studio makes real qual simple, seamless, and scalable.
Subscribe
Stay up to date on industry insights and resources from Studio.
