How Inspire Brands Used Studio to Tackle a Foundational Research Challenge for Buffalo Wild Wings

Buffalo Wild Wings knew it had strong wing equity but wasn't fully capitalizing on it. Before they could talk about wings more overtly, they needed to understand what actually drives consumption, emotionally, sensorially, and culturally. Staying genuinely close to their guests meant going deeper than data alone or AI-moderation could take them.

That kind of depth doesn't come from aggregated responses, AI-moderation, or data aggregation. It comes from a skilled human moderator who knows how to build rapport quickly, ask the right follow-up, and get beneath what people can easily say. Studio matched the BWW team with exactly that, fast.

The result: foundational guest insight that could move brand strategy, delivered in three weeks.

"Nicola was phenomenal to work with. She was incredibly flexible on a super fast project, detail oriented and responsive. She delivered incredibly meaningful insights, helping us go beyond functional and topical into true underlying emotions and motivations. She develops a great rapport with IDIs especially which brings so much depth to the conversations. I would love to work with Nicola again."

— Insights Manager, Inspire Brands